Pinkie vs. Leadfoot
Aussie authorities enlist cruel mockery to curtail testosterone-charged road hazards:
SYDNEY, Australia - Australian authorities may have hit on a magic formula to stop young studs from speeding, an ad campaign that features young hotties mocking their manhood.
The risque ads show devilish young lads burning rubber to impress chicks, cutting off a woman at a crosswalk, and fishtailing to impress their pals.
Then it shows the young hotties trading knowing glances and waggling their pinkies. A sympathetic granny looks at a woman in the crosswalk and . . . waggles her pinkie. A pal in the backseat looks at the teen driver who’s just fishtailed and . . . waggles his pinkie. The slogan: “Speeding - No One Thinks Big of You.”
Ouch! Talk about hitting below the belt!
…
Officials will look to year-end road statistics to see if the campaign has any lead in its pencil.
Juvenile mockery as an instrument of social change. Sheer brilliance. Makes me proud to be an Australian-American … a small but fiercely proud minority. We need to run those ads here, but I suspect the pinkie waggling may run afoul of America’s contradictory puritan streak, even if it meant an end to teen road carnage. Ever been to the scene of a multiple-fatality, car-wrapped-around-a-tree stupid teen wreck? Not pretty.
Must-view vid here.
Topics: Oz
Posted by Jules Crittenden at 8:57 am on Wednesday, August 22, 2007
3 Responses to “Pinkie vs. Leadfoot”
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August 22nd, 2007 at 1:02 pm
Excellent campaign! I would like to see something like that here, except here we’d have to aim it at girls too, and I’m not sure it would be as effective with them. Still, there has to be a workable equivalent. You’re probably right about the blue-nose outcry, though.
August 22nd, 2007 at 9:15 pm
We really, really need a campaign for cell phones. There’s not a day that goes by where I don’t walk into a grinning idiot happily chatting away on their cellphones, oblivious to their surroundings. Especially on those obnoxious Nextel phones that bleep and chirp every two seconds - they’re the absolute worst!
August 22nd, 2007 at 11:10 pm
[...] In semi-sorta related news, Jules Crittenden blogged today about a new campaign in Australia designed to “stop young studs from speeding” - by [...]