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Absolut World

You’d have to be drunk to think this was a good idea. If you follow the links to Absolut’s “Absolut World” campaign site, by the way, you’ll learn that vodka spurs creativity, vision, construction, better things. Creative PhotoShoppers might want try responding to Absolut’s invitation to share their vision of an Absolute World at the campaign site, though presumeably world views that fail to correspond with Absolut standards will get blurred or end up covered with puke in a ditch. Barring that, you’ll note that Michelle includes contact information where you can share your opinion of Absolut’s vision.

Topics: America, Mexico, booze

  Posted by Jules Crittenden at 11:11 am on Thursday, April 3, 2008

6 Responses to “Absolut World”

1. Fatty Bolger Says:
   April 3rd, 2008 at 11:57 am

   Well, it’s done wonders for the Russians, hasn’t it?

   The ad is a pretty goofy idea. I suppose they figured it was harmless because the ads would only be in Mexico. Have the idiots not heard about digital cameras and the internet? There’s no such thing as a purely local advertising campaign any more.

2. Mr. Bingley Says:
   April 3rd, 2008 at 12:12 pm

   Well, I’m not the biggest vodka drinker but I can assure you of one brand I will never buy again.

3. Peregrine John Says:
   April 3rd, 2008 at 1:42 pm

   Better caption options:
   Absolut Derangement
   Absolut Pandering
   Absolut Envy
   Absolut Provocation
   Absolut Revisionism

   In any case, for this brand I am Absolut’ly Done.

4. RebeccaH Says:
   April 3rd, 2008 at 7:11 pm

   The comments were pretty enlightening. I bet some ad executives at Absolut are sweating bullets right now.

5. Elroy Jetson Says:
   April 4th, 2008 at 2:29 am

   Nothing but Finlandia for me from now on.

6. Missred Says:
   April 4th, 2008 at 11:04 am

   absolut never again

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